Booking Links & Deep Linking
Overview
Booking links let customers book from your website, social media, emails, and printed materials. Use the short booking page link for sharing, the general booking form link when they should skip straight to booking, or a deep link for a specific service or package.
Short booking page link (pbbook.now)
https://pbbook.now/{your-business-name} is a valid Petboost booking page link. It redirects to your public booking page at https://petboost.com.au/{your-business-name}-{id}/.
Use this on flyers, QR codes, Instagram bios, and Google Business Profile. If you rename the business later, a printed pbbook.now link still opens your page.
pbbook.now is a Petboost domain. A link such as https://pbbook.now/darling-doggies is official, not a custom or unofficial shortener.
Where to copy it:
Open Settings
Open Quick Copy Links
Tap Booking Page Link
Or:
Open the account menu (your business name or logo at the top of the sidebar)
Under Quick Copy Links, tap Showcase Page Link
Both copy the same pbbook.now address.
Types of Booking Links
1. General Business Booking Link
The booking form where customers see the services they can book.
What it does:
Shows all self-service enabled services
System automatically filters by customer status (new vs returning)
Customers only see services relevant to them
Smart eligibility checking for each pet
Best for:
Website "Book Now" buttons
Returning customers who already know you
Email signatures
Direct referrals
Format:
https://app.petboost.com/booking-form/?businessAccountId=YOUR_BUSINESS_ID
Where to find it:
Open Settings
Open Quick Copy Links
Tap Direct Booking Link
2. Service-Specific Deep Links
Link directly to a specific service, skipping the service selection step.
What it does:
Customer lands directly on the selected service
Faster booking for targeted marketing
Great for promoting specific services
Still checks eligibility before showing availability
Best for:
Promoting a specific service on social media
Email promotions for particular services (sent from your own email client)
QR codes at your location (e.g., "Book Grooming Here")
Website pages dedicated to specific services
Format:
https://app.petboost.com/booking-form/?businessAccountId=YOUR_BUSINESS_ID&serviceId=SERVICE_ID
Where to find it:
Go to Services → Select a service
Go to the Overview or Basic Info tab
Copy the Direct Booking Link
For more than one service, or for add-ons: use the Link Prefill Builder.
The Link Prefill Builder builds the link for you instead of you assembling the query string by hand. Open Services, use the menu at the top of the page, and choose Link Prefill Builder. Tick the services and add-ons you want selected, and copy the link it produces.
Handles multiple services and add-ons in one link
Add-ons can be prefilled on their own
Warns you when a service is restricted, since some clients may not see every service you tick
Customers still choose their pet when they open the link
3. Package Purchase Links
Link directly to purchase a specific package (prepaid credits, bundles).
What it does:
Customer lands on package purchase flow
They can buy the package immediately
Payment collected via their saved card or at checkout
Package credits added to their account
Best for:
Promoting package deals
Loyalty programme marketing
Upselling existing customers to prepaid packages
Email promotions featuring savings (sent from your own email client)
Format:
https://app.petboost.com/packages/?businessAccountId=YOUR_BUSINESS_ID&packageId=PACKAGE_ID
Where to find it:
Go to Packages → Select a package
Copy the Purchase Link
Where to Use Booking Links
Website buttons
A Book now and Existing Clients button pair is available for your website. Book now opens your showcase page. Existing Clients opens the booking form.
Open Settings
Open Quick Copy Links
Tap Website Buttons
Choose a button colour
Drag Corners left for squarer buttons, or right for more rounded
Optional: type the font name used on your website. If you leave it blank, the buttons use Arial
Tap Copy HTML
Paste the HTML into a code or embed block on your website
The same builder is on Launching under Update Your Links, and on Setup under Tools for Going Live.
The copied code is HTML, CSS, and SVG only. It does not load files from Petboost.
Service-specific buttons:
On a page for one service, use a deep link from that service:
<a href="https://app.petboost.com/booking-form/?businessAccountId=YOUR_ID&serviceId=GROOMING_ID"> Book Grooming</a>
Website embed:
Do not put the booking form itself in an iframe. Login cannot finish inside someone else's page.
Use the official widget instead. Customers pick a service and a day on your site. The booking form then opens in a new tab so they can confirm who they are.
Open Settings
Open Quick Copy Links
Tap Website Embed
Copy the embed code and paste it into a code or embed block on your website
The same setup is on Setup under Tools for Going Live.
Social Media
Instagram/Facebook Bio:
Use your general booking link
Or use a service-specific link for promotions
Example bio:
🐕 Dog Grooming & Daycare in Sydney📍 Bondi Beach📅 Book online: [your booking link]
Post CTAs:
When promoting a specific service:
"Spring Groom Special! ✨ Book your pup's spring refresh: [service link]"
Email Signatures
Professional signature with booking link:
Sarah SmithOwner, Pawsome Grooming📞 0412 345 678📧 [email protected]📅 Book online: https://app.petboost.com/booking-form/?businessAccountId=YOUR_ID
Google Business Profile
Google treats the appointment link and the website field as separate fields. The booking page URL goes in the appointment link. That is what turns on the booking action on your listing.
Open your Google Business Profile
Open the profile editor
Paste your booking page URL into the appointment link field
Leave the website field as your own website, or point it at your booking page if you do not have one
QR Codes
Generate QR codes for your booking links:
Copy your booking link
Use a free QR code generator (e.g., qr-code-generator.com)
Download and print the QR code
Use QR codes on:
Business cards
Flyers and posters
Window signage
Receipts ("Book your next appointment")
Vehicle wraps (for mobile services)
QR Booking Cards
Petboost can generate ready-to-print QR booking cards branded with your business logo and colours. These are small, professional cards that clients can scan to book instantly.
How to generate:
Go to Settings → Branding (Printable Materials section)
Click QR Booking Card
Choose a card style from the available designs
Click Generate - a branded PDF is created with your logo, business name, and a QR code linking to your booking page
Print and cut the cards
Where to use them:
Front desk or reception counter
Waiting area
Hand out to new clients after their first visit
Include in welcome packs or gift bags
Pin to your community notice board
The Smart Filtering Advantage
When customers use your booking links, the system works intelligently:
For New Customers
They enter their phone number (not recognised)
System shows services appropriate for new customers:
Initial consultations
Introductory services
Services without prerequisites
They see only what's relevant to them
For Returning Customers
They enter their phone number (recognised!)
System loads their profile and pets
Shows services they're eligible for:
Regular services (not initial services they've completed)
Services matching their pets' eligibility
Their logical next step
Example:
A new customer visiting your general booking link sees:
Puppy School Foundations ✅
Initial Grooming Consultation ✅
Advanced Training (hidden - requires prerequisite)
A returning customer who completed Puppy School sees:
Puppy School Foundations (hidden - already completed)
Level 2 Training ✅
Group Walks ✅
Tracking Booking Sources
Campaign links
To see which campaign brought a booking in, add via= and a campaign name to the link:
https://app.petboost.com/booking-form/?businessAccountId=YOUR_ID&via=spring_promo
To build the link, open Reporting & Intelligence, then Marketing Ideas, and use Campaign URL Builder. Enter a name in Your Magic Identifier, choose an option under Apply To (Booking URL, Booking Page or QR Code / A5 Flyer), then copy the link.
When a customer completes a booking through the link, the campaign name is saved on the booking as Referred via. Clicks that do not become a booking are not counted. Petboost does not record UTM parameters or a ref parameter.
Viewing campaign results
Open Reporting & Intelligence, then the Appointments tab
Under Appointments Deep Dive, select Deep Dive
Campaign Source Breakdown shows bookings and revenue for each campaign. Use the Campaign Source filter to list one campaign's bookings
Best Practices
Keep Links Consistent
Use the same format across all marketing
Test links before publishing
Update links if you change services/packages
Use Service Links for Targeted Marketing
Running a grooming promotion? Use the grooming service link
Launching a new package? Use the package purchase link
General awareness? Use the main booking link
Make Links Easy to Access
Add booking link to every email signature
Include in automated transactional notifications
Display prominently on your website (not buried)
Mobile-Friendly
All Petboost booking links are mobile-responsive
Customers can book from any device
Test on mobile before promoting widely
Common Questions
Can I customise how the booking page looks?
Yes! Your booking page shows your business logo, colours, and branding. Configure in Settings, then Branding.
What if a customer clicks a service link but their pet isn't eligible?
The system shows an eligibility message explaining why they can't book that service. They're offered contact options to reach your business.
Do deep links work with package credits?
Yes! If a customer has package credits, they can use them when booking via any link. The system applies available credits automatically.
Is pbbook.now a valid Petboost link?
Yes. https://pbbook.now/{your-business-name} is the official short booking page link. It redirects to your public booking page on petboost.com.au. Copy it from Quick Copy Links.
Can I create links that pre-fill customer information?
Customer information is filled via phone number recognition (for returning customers), and links carrying personal data are not supported. Services and add-ons are a different matter: the Link Prefill Builder on the Services page builds a link with those already selected. See Service-Specific Deep Links.
What happens if I delete or hide a service after sharing its link?
The link will show a "service not available" message. Update your marketing materials if you disable or delete services.
Your Booking Page vs Booking Links
Your booking page and your booking links serve different purposes:
Your Booking Page | Booking Link | |
URL |
|
|
Purpose | Research, browse, and discover | Ready to book now |
Best for | New customers, social media, Google Business Profile, printed materials | Returning customers, direct referrals, email campaigns |
Shows | Services, pricing, policies, branding, FAQ | Booking flow only |
SEO | Fully optimised for search engines | Not indexed |
When to use your booking page URL:
As the appointment link on Google Business Profile. Leave the website field as your own website, or point it at your booking page if you do not have one
On social media bios (Instagram, Facebook)
On business cards and printed materials
When you want pet owners to learn about your business first
When to use your booking link:
In SMS reminders and email campaigns
When a customer is ready to book immediately
For deep links to specific services or packages
For full booking page setup and customisation, see the Your Booking Page guide.
Related Documentation
Booking Settings - Service-level booking configuration
Self-Service Booking Journey - Complete customer experience
Packages Overview - Package creation and management
Your Booking Page - Branding and customisation
Your Booking Page - Your free, SEO-optimised microsite