Customers ask whether they can remove Petboost's branding completely and publish a custom app under their business name. Petboost is co-branded rather than white-label: your business name and logo lead, and Petboost is present in the background.
What you're trying to do
You want a fully branded experience with no Petboost references, such as:
A custom mobile app published under your business name only
Booking pages with no Petboost branding
A customer portal with only your brand
Consistent branding across franchise operations
Complete brand control for a large business
What Petboost does offer
Petboost puts your brand first on what customers see:
What | Where |
Your logo, your primary colour and your business name in the emails Petboost sends customers. Replies go to your business email | Branding and Business Details in Settings |
Texts that sign off with your business name. With Communications Booster, they come from your own dedicated number | SMS in Settings |
Your contact details, address and phone, and your policies and terms, shown to customers | Business Details and Policies & Paperwork in Settings |
A booking page for your business, with your logo, hero image and colours, at your own pbbook.now link | Your Booking Page in Settings |
A booking widget on your own website, where customers choose a service and a day before the booking form opens in a new tab | Website Embed, under Quick Copy Links |
Where Petboost's name appears
Emails come from
[email protected], with the sender name PetboostThe pet owner app, where customers sign in, book and pay, is at app.petboost.com
Your booking page is on petboost.com.au, reached through your pbbook.now link
Some screens, such as the kiosk screen, say they are powered by Petboost, with Petboost's logo
Put your brand on what customers see
Do this so your logo, colours and details lead on your emails and booking page.
Open Branding.
Under Logo Suite, select Smart upload and upload your logo. Petboost makes the square and horizontal versions from it.
Under Colour Scheme, set your Primary Colour and the other colours.
Select Publish Changes, tick the box in Before You Publish, then select Publish Changes.
Open Business Details and check your Business Name, Business Phone and Business Email, then publish any change the same way.
See Branding for every logo, colour and font setting.
What Petboost doesn't offer
Petboost does not include:
A white-label version that removes Petboost's branding completely
Custom-branded mobile apps with your business name only
Publishing an app under your business name in the app stores
A customer portal with no Petboost references
A custom domain for booking pages, such as booking.yourbusiness.com.au
A fully white-label platform or a custom app is built and maintained for one business, which suits large franchise and enterprise operations rather than the independent businesses and small chains Petboost serves.
Who needs white-label
White-label suits:
Multi-location franchises, with 10 to 100 or more locations
Enterprise brands with strict brand guidelines
Franchise headquarters that license software to their franchisees
Most independent businesses and small chains, with 1 to 10 locations, do not need it.
Alternative approaches
Option 1: Co-branding with Petboost
Recommended for most businesses. Use Petboost as designed, with your branding leading and Petboost in the background. It suits independent pet businesses and small chains, with 1 to 10 locations.
Before you look further, ask yourself:
Will your customers mind a Petboost mention?
Would a white-label build return what it costs?
Could that money do more elsewhere in your business?
Option 2: Enterprise pet business software
For large franchises that need complete white-label, the options are custom software development, enterprise pet business platforms, or franchise management systems with pet features. They suit multi-location franchises, with 10 to 100 or more locations, and enterprise operations with strict brand guidelines.
The trade-off: you get complete brand control, in return for a large investment, ongoing maintenance costs, and features you may give up for the branding.
Option 3: Build your own
For large enterprises with their own development resources: a development team to build it, and a maintenance team after that. It suits franchise headquarters with a long-term plan, and businesses with requirements beyond standard platforms. Most pet businesses do not have this option, and even for those that do, the return rarely justifies it.
Example set-ups
These set-ups illustrate how businesses of different sizes might approach branding. They are illustrations, not real businesses.
Example 1: An independent grooming business, co-branded
An independent grooming business wants a professional booking system and a branded experience for its customers. It uses Petboost with its own logo and business name leading on its emails and booking page.
Example 2: A daycare with three locations, co-branded
A daycare business with three locations wants the same branding at every site, and looks at complete white-label first. It weighs a quote for a white-label build and its yearly maintenance against co-branding, and runs Petboost with its own branding leading at all three sites.
Example 3: A large franchise network, custom software
A franchise network with more than 100 locations has strict brand guidelines and licenses software to its franchisees. At that scale, with brand control central to the franchise's identity, custom enterprise software can justify what it costs to build and maintain.
Frequently asked questions
Will Petboost add complete white-label options?
Not for small and medium businesses. If you run a large franchise operation, see the question on franchises below.
Can I at least use my own domain for the booking page?
No. Your booking page is on petboost.com.au, reached through your pbbook.now link, and there is no custom domain option. To keep customers on your own website while they choose, embed the booking widget there: see Embed booking on your website.
What do customers think about co-branded software?
Customers mostly focus on three things:
Is booking easy?
Do they trust the business they are booking with?
Are confirmations and reminders reliable?
Many services customers already use run on platforms such as Mailchimp, Stripe and Square, while the business's own brand is the one they see.
I'm a franchise with 50 locations. What should I do?
Contact Petboost to discuss enterprise options: select Get Help in the header. At 50 or more locations, a custom solution may make sense, and Petboost can discuss:
Pricing for multi-location deployments
Customisation for franchise needs
Franchisee licensing structures
Can I remove "Powered by Petboost" from customer-facing pages?
No. Petboost's name stays on the pages and messages your customers see.
Next steps
If you run an independent business or a small chain, with 1 to 10 locations, put your brand on what customers see: see Put your brand on what customers see.
If you run a large franchise or enterprise, with 10 or more locations:
Contact Petboost for an enterprise discussion.
Get quotes for white-label alternatives and compare them.
Weigh the return on a white-label investment.
Decide by your business's scale.
Related guides
Tell us whether this guide helped at [email protected].