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Reporting and Intelligence FAQ

Common Questions

Data and updates

How often is the analytics data updated?

Petboost works out each day's figures in the background: today's every hour, and the previous seven days again each night. The refresh control in the header shows how old the figures in your date range are, such as Updated 2h ago. If you have made changes and need the numbers sooner, recalculate them (see below).

Why do some tabs load instantly while deep dives take time?

Overview, Appointments, Customers, Team, Services and Financial show the daily figures Petboost has already worked out, so they load straight away. Day View and Week View read the appointments and payments of their day or week. Deep dives, and the Map, Revenue Calendar, Packages, Memberships and Marketing tabs, ask Petboost to work out their figures when you run them or open the tab. That takes longer and goes into much more detail. Every figure is worked out on Petboost's servers, not in your browser. See How we count.

What happens when I select Recalculate?

Petboost works out the daily figures again from the raw appointment records for the dates you choose, up to 7 days at a time. Use it when you have just completed appointments, taken payments or issued refunds and want the numbers to show them.

  1. Select the refresh control in the header. It reads Updated and how long ago, or Refresh.

  2. Under Date range to recalculate, choose up to 7 days.

  3. Select Recalculate.

The recalculation range is separate from your viewing range. Today can always be recalculated. A day before today can be recalculated once its figures are at least 8 hours old; sooner than that, Recalculation failed shows the time you can try again.

Can I view data for more than one year?

No. The date range can be up to 365 days. Look Back and Look Ahead periods in Compare & Forecast sit beside your range and do not count towards it.

What's the difference between the analytics recalculate button and automatic updates?

Petboost updates the figures automatically: today's every hour, and the previous seven days again each night. Recalculate lets you work out up to 7 days again yourself when you need them sooner, for example after completing a batch of appointments or processing refunds. Today can always be recalculated, and a day before today once its figures are at least 8 hours old, counting Petboost's own nightly updates. The refresh control shows when the data was last updated, such as Updated 2h ago, so you can judge whether you need it. See Recalculate analytics for the full workflow.

Tabs and navigation

Which tabs does Reporting & Intelligence have?

Thirteen, or fourteen once your business has a membership plan: Overview, Day View, Week View, Appointments, Customers, Team, Services, Financial, Map, Revenue Calendar, Packages, Memberships, Marketing and Weekly Wrap. The deep dives, such as the Appointments Deep Dive, the Pet Demographics Deep Dive and Revenue Forecast, sit inside their tabs rather than being tabs of their own.

Where is the deep dive content? I can't find it.

Deep dives appear as coloured cards near the foot of their tab. Scroll down on Appointments for the Appointments Deep Dive; on Customers for the Pet Demographics Deep Dive, Customer Radar and Customer Performance; on Team for Capacity & Utilisation; on Services for Service Client Analysis; and on Financial for Revenue Forecast and Forward Forecast. The Capacity & Utilisation card on Financial opens the deep dive on the Team tab. The Map tab is itself an on-demand analysis.

Do deep dive results disappear when I switch tabs?

Most stay. The Appointments Deep Dive, the Pet Demographics Deep Dive, Revenue Forecast, Forward Forecast and Capacity & Utilisation keep their results when you switch tabs and come back, and so do Revenue Calendar, Packages, Memberships and Marketing once loaded. Changing the date range clears them, so run them again for the new range. Packages and Memberships do not use the date range, so changing it keeps what they have loaded.

The Map tab does not keep its analysis: run it again after you leave the tab. Customer Radar, Customer Performance and Service Client Analysis also start again when you come back to their tab.

How do I access the deep dive analytics for a specific metric?

Each deep dive sits on a card near the foot of its tab.

  1. Open Reporting & Intelligence and choose the tab in the table.

  2. Scroll to the deep dive's card and select its button.

  3. In the view that opens, select the start button in the table.

Deep dive

Tab

Card button

Start button

What it covers

Appointments Deep Dive

Appointments

Deep Dive

Run Appointments Analysis, then Crunch the Numbers

Booking trends, client revenue rankings, cancellation patterns, payment breakdowns, no-show rates and 12 blindspot metrics

Pet Demographics Deep Dive

Customers

Deep Dive

Run Pet Analysis

Your whole pet database: breed distributions, age groups, multi-pet households, card-on-file rates and draft accounts

Customer Radar

Customers

Analyse

Run Customer Radar

Best, problem and rollercoaster customers, from payment history, declines and no-shows

Customer Performance

Customers

Analyse

A preset or your own dates, then Run Performance Analysis

Appointment cadence, spending, service preferences and the customers overdue for a visit

Capacity & Utilisation

Team

Deep Dive

Run Capacity Analysis

How team members' and resources' time is used, the gaps and what idle time costs in revenue

Service Client Analysis

Services

Analyse Clients

Choose one or more services under Services

Which clients book a service, the days they come and where they live

Revenue Forecast

Financial

Deep Dive

Generate Forecast, then Crunch the Numbers

Revenue against the average of the 3 prior periods, with a range band

Forward Forecast

Financial

Deep Dive

30 days, 60 days or 90 days

Revenue ahead from what is in your diary and what is expected to fill in, with confidence scores

Geographic Intelligence

Map

None: it is the tab

Run Geographic Analysis, then Crunch the Numbers

Revenue, customer distribution and weekday patterns by suburb

Each deep dive generates its own set of insight cards with suggestions and, in many cases, pre-written email templates. See the guide for each tab for full details.

Insight cards

Why are some insight cards not appearing?

Insight cards only appear when the data meets certain thresholds. For example, comparisons between team members need at least 2 team members with appointments, Revenue Concentration only appears when your top two services make up 60% or more of revenue, and Revenue Per Appointment needs Look Back on. Some insights are also turned off while a team or service filter is on. If a tab shows no insight cards, nothing notable was found for the selected date range.

What do the insight card colours mean?

Green = positive (something is going well), Red = negative (needs attention), Grey = neutral (an observation), Amber = warning (a developing risk), Blue = tip (a suggestion or opportunity).

What do the colour-coded insight cards mean for my business?

Each colour signals a different type of observation so you can prioritise your attention:

  • Green cards highlight wins and strengths. These confirm what is working well, such as strong revenue growth, high utilisation or healthy retention. No action needed, but they help you understand what to keep doing.

  • Red cards flag issues that need prompt attention, such as high cancellation rates, declined payments or revenue decline. These often include action buttons (for example Manage Payments) to help you resolve the issue directly.

  • Amber cards are early warnings about developing risks, such as over-reliance on a single team member, or a trend heading the wrong way. Address these before they become red.

  • Blue cards are suggestions and opportunities, such as pricing adjustments, promotional ideas or spare capacity you could fill. These are not urgent but show room to grow.

  • Grey cards are neutral observations that give context, such as your revenue breakdown or appointment distribution. They help you understand your data without implying anything positive or negative.

Many cards also have a question mark badge in the corner. Select it to see exactly how the insight was calculated from your real data. See Understanding insight cards for full details.

What is the question mark on some insight cards?

It opens the calculation explainer, How is this calculated?, which shows exactly how the insight was worked out, step by step, from your real data.

  1. Open Reporting & Intelligence and choose Overview.

  2. On an insight card under Intelligence, select the question mark badge.

  3. Read Based on, the numbered steps and What this means for you.

Pointing at the badge instead shows a one-line summary of the method. See Understanding insight cards for full details.

What are the bars at the bottom of some insight cards?

They are period comparison bars. With Look Back or Look Ahead on in Compare & Forecast, the revenue insight on the Overview tab adds a bar for the average of your earlier periods (Prev. avg), one for the current period (Current) and one for the forecast (Forecast). Each shows its amount, so you can see at a glance how revenue has changed across time.

What does "Create Special Service" do on the demand imbalance insight?

When Petboost finds working days that are regularly quieter than your busiest, the Demand Imbalance insight offers Create Special Service. It opens Fill Your Quiet Days, a 6-step plan for a promotional service that fills those gaps. The steps are personalised from your data: your quiet days, the service to clone, a suggested limit on spots, and an example calculation for lowering the main service's capacity to prevent overbooking.

Can I dismiss or hide insight cards?

Insight cards cannot be dismissed one by one. They are generated automatically from the current data. If the underlying data changes (for example, you adjust staffing or fill quiet days), the insights update to match.

What are the mail icons next to items in insight card lists?

Some insight cards open lists, such as View Senior Pets or View Top Clients. Within these lists, a row with a mail icon has a ready-to-use email template. Selecting the mail icon opens your email app with a pre-written, personalised draft for you to review, edit and send. Petboost does not send these emails for you. There are 11 email templates covering scenarios such as cancellation recovery, a VIP thank-you, senior pet care, puppy welcome, rebook reminders and more. See Understanding insight cards for the full list.

Comparison and forecast

What does "comparison" mean exactly?

Comparison sets earlier periods of the same length beside the one you are viewing. If you are viewing the last 28 days and set 2 comparison periods under Look Back, it uses the two 28-day periods immediately before your range. On the trend charts, those periods' own days are drawn before your range as a dashed grey line. On the Overview's Revenue (earned) and Appointments cards, vs. previous period (or vs. prev. avg with two or three periods) shows the earlier total, or the average of the earlier totals, with the percentage change. See Compare and forecast for full details.

What does "forecast" mean exactly?

Forecast projects your figures forward from your selected period, using a weighted average for each day of the week and the trend between the first and second half of the period. It extends the trend charts with a dashed line and adds Projected next to the Overview's key metrics. On the Overview tab, select the Forecast badge on Revenue Trend to open How your forecast works, a full breakdown of the calculation. See Compare and forecast for full details.

Is the page-level forecast the same as the Revenue Forecast Deep Dive?

No. The page-level forecast, set under Look Ahead in Compare & Forecast, uses day-of-week averaging with trend detection from your current period. The Revenue Forecast deep dive on the Financial tab uses a different method: it compares the current period with the average of the 3 prior periods of equal length, with a range band from the lowest to the highest. Both can be on at the same time without conflicting.

How do I compare this week to last week?

Look Back compares a period with the same number of days immediately before it. This Week runs from Sunday to today, so part way through the week its comparison period is the end of last week, not the same days of last week. For a like-for-like week, use Last 7 Days, or choose a full Sunday-to-Saturday week in the calendar.

  1. Open Reporting & Intelligence and choose Overview.

  2. Set the date range to Last 7 Days.

  3. Select Compare & Forecast.

  4. Under Look Back, set the count to 1.

  5. Select Done.

The trend charts now show the previous 7 days as a dashed grey line, and the Revenue (earned) and Appointments cards on Overview show vs. previous period with a green or red percentage change. You can set up to 3 comparison periods. With 2 periods on a 7-day range, for example, the line reads vs. prev. avg and shows the average of the two weeks before your range. See Compare and forecast for full details.

Filters

Can I filter by both team member and service at the same time?

Yes. You can switch on more than one team member and more than one service. When both a team filter and a service filter are set, totals follow the team filter and the service filter narrows rankings only.

What do filters affect?

Filters change revenue and appointment volume from service lines, trend charts, and service and team rankings. They do not change completion and cancellation, status breakdown, customers and pets, packages, sales, memberships, refunds, fees, payment counts, Day View, Week View, deep dives, Packages, Memberships, Revenue Calendar, or the period ribbon. Tiles that stay whole-business are marked All team · all services.

Do filters affect deep dives?

No. Team and service filters do not reach deep dives, Day View, Week View, Map, Revenue Calendar, Packages, Memberships, Marketing or Weekly Wrap: they count every team member and service. On those tabs a badge above the tabs reads Filters do not apply to this view.

The location switch is separate from the filters. The Map and Service Client Analysis follow All locations and count a customer of more than one location once. A view that covers only the location you are in says This location or This location only.

Revenue and financial analysis

How do I get a sales report for the financial year?

First decide whether you need a statement for your accountant or a look at the year's sales.

If you need a statement for your accountant, download it from Billing. That PDF is the document for accounting purposes.

  1. Open Billing and choose Invoices & Payment.

  2. Switch the view to EOFY.

  3. Select the financial year to expand it.

  4. Select Download statement.

If you want a look at the year's sales, stay on Reporting & Intelligence:

  1. Open Reporting & Intelligence and choose Financial.

  2. Set the date range to 1 July to 30 June.

  3. Run a Transaction Summary, or select the download button for a CSV of date and revenue.

Petboost is not accounting software. Those figures only cover payments recorded in Petboost. Actual earnings can vary for any payments collected outside Petboost, such as cash, bank transfer, or another payment machine. See How do I get a sales report or statement for the financial year? and Run a transaction summary.

Can I get an end-of-day financial report?

For a look at today, use Day View or the email summary. If you need a statement for your accountant for a month, quarter or financial year, use Billing instead (see the financial year question above).

To email today's summary:

  1. Set the date range to Today.

  2. Select the mail button, Email a full analytics summary to yourself.

  3. In your email app, add a recipient and send the draft. It covers revenue, appointments, completion, team performance, the service breakdown and financial figures including refunds.

The email is ready to send to yourself or your team. For the day's collected money and how it was paid, see Day View Tab. For a more detailed breakdown on screen, open the Financial tab, which shows revenue by source (appointments, packages, sales, memberships), cancellation fees, refunds and payment status; its download button saves a CSV of date and revenue. See Filters and controls for what each email section contains.

How do I see revenue broken down by service type?

There are several ways to view revenue by service:

  • Overview tab: the Revenue by Service donut chart shows how revenue spreads across your top 10 services. Point at a segment to highlight it. The Top Services list ranks your top 5 services by revenue, with each one's amount and a progress bar showing its share.

  • Services tab: Service Details lists every service with revenue, lines, average value, duration and revenue per hour. The revenue column carries a trend badge when a service has grown or fallen by 10% or more. Category Breakdown groups services by category with their revenue shares, when you have two or more categories.

  • Financial tab: the Revenue Breakdown donut chart splits revenue into four sources: appointments, packages, sales and memberships. Financial Summary gives a line-by-line breakdown.

For the most detailed service-level analysis, visit the Services tab. See Services Tab and Financial Tab for full details.

Can I see which services generate the most revenue?

Yes. The Services tab is built for this. The Service Performance bubble chart plots each service by revenue (across) and lines (up), with bubble size showing overall impact. Services towards the top right are your strongest performers. Service Details lists every service with revenue, lines, average value and revenue per hour, and Most Popular names the service that earned the most. Insight cards such as Revenue Concentration, Service Efficiency and Revenue Per Hour Ranking highlight your top earners and flag when too much revenue depends on one or two services. Category Breakdown also shows which service categories contribute the most. See Services Tab for full details.

Outstanding payments

What is the Outstanding Payments dialog?

When the Financial tab's appointments paid insight finds appointments marked payment declined, it offers Manage Payments. This opens Outstanding Payments, which lists appointments with declined or outstanding payments under Card on File and No Card on File, and sales and packages still waiting for payment under Sales & Packages Awaiting Payment. You can charge appointments one at a time, or switch on Bulk Payment Mode under Bulk Charge Card on File to charge several at once. On the Appointments tab, Manage Payments opens the Appointments Deep Dive instead. See Financial Tab for details.

Geographic Intelligence (Map)

Why does the Map tab require me to run an analysis?

Unlike the tabs that use the daily figures, the Map works out each customer's suburb and the revenue there for the dates you choose, so it runs only when you ask.

Why are some customers missing from the map?

Geographic Intelligence needs the suburb on customer profiles. Appointments for customers with no suburb, or a suburb with no map position, are left off the map, and the Mapped Revenue card counts them in a Not on the map line. The more complete your customer addresses, the more suburbs appear.

What are the 5 map modes?

Revenue (bubbles by suburb revenue), Customers (a dot for each customer, coloured by how recently they booked), Team (team members around the approximate centre of your customers' suburbs), Weekday (day-of-week patterns by suburb), and Boundaries (suburb boundaries shaded by revenue, with day-of-week filtering). See Geographic Intelligence for full details.

How do I use the geographic map feature?

The Map tab shows your business geographically in five different ways.

  1. Open Reporting & Intelligence and choose Map.

  2. Select Run Geographic Analysis.

  3. Check the Start date and End date, then select Crunch the Numbers.

  4. Under Geographic View, choose Revenue, Customers, Team, Weekday or Boundaries.

While it works, Petboost finds each customer's suburb and plots the data. In each mode, select a bubble, dot or marker to see its details:

  • Revenue: bubbles sized by suburb revenue. A bubble shows the suburb's revenue, appointments, customers, average value and top services.

  • Customers: a dot for each customer, green for a recent booking and red for none. A dot shows the customer's name, suburb, pets, appointments and total spend.

  • Team: your team members around the approximate centre of your customers' suburbs. A marker shows each member's appointments and revenue.

  • Weekday: day-of-week patterns per suburb, showing which suburbs are busiest on which days.

  • Boundaries: suburb boundaries shaded by revenue, with Filter by day: toggles to look at particular days.

Below the map, Revenue by Suburb ranks your top 15 suburbs by revenue. Insight cards highlight geographic concentration, high-value suburbs, growth opportunities and more. The map needs customer address data, specifically the suburb, on customer profiles. See Geographic Intelligence for full details.

Export and email

What does the CSV export include?

The download button exports the figures for the active tab. Each tab exports different columns: for example, Overview exports Date, Revenue (all sources), Appointments, Customer visits and Accounts created, while Services exports Service, Category, Service line revenue, Service lines, Avg line value and Avg Duration (min). Each file opens with the report context: the period, the amounts basis, the locations, and any comparison or filter. If a team or service filter is on, the Overview CSV drops Customer visits and Accounts created, and the file name ends in -filtered. Export is available on Overview, Appointments, Customers, Team, Services and Financial. See Filters and controls for the full column breakdown by tab.

What does the email summary include?

It builds a plain-text email with sections for Overview, Appointments, Customers, Team, Services and Financial, with observations and suggested actions. If comparison or forecast periods are on, those sections are included too. The email opens in your email app for you to send. The Appointments Deep Dive, Pet Demographics Deep Dive and Revenue Forecast cards also have an Email button, which opens the same summary with an extra section for that area. See Filters and controls for what each section contains.

How do I export my client list?

Not from Reporting & Intelligence: its CSV exports hold figures (totals, revenue and performance summaries), not customer records. Export your clients from Customers & Pets instead.

  1. Open Customers & Pets and open the gear menu beside New.

  2. Select Quick Export: Pet Owners, Quick Export: Pets or Quick Export: Combined, or Smart Export for a chosen group of customers.

For a full copy of your account's data, use Export Your Data. See How do I export my client list?.

Can I email myself a weekly report summary?

You can build a summary at any time by setting the date range and selecting the mail button in the header.

  1. Set the date range to Last 7 Days, or This Week for Sunday to today.

  2. Optional: to compare with the previous 7 days, select Compare & Forecast, set Look Back to 1 and select Done.

  3. Select the mail button, Email a full analytics summary to yourself.

  4. In your email app, add recipients and send the draft. It covers all six sections, plus the comparison if you turned it on.

The email is ready to send to yourself, your business partner or your team. There is no automatic scheduled email, so use this at the end of each week for a consistent report. The deep dive cards' Email buttons add a section for their area if you want more detail alongside the summary.

Team and utilisation

How do I check my team's utilisation rates?

The Team tab has a Team Utilisation card that shows how much of each team member's available hours are booked.

  1. Open Reporting & Intelligence and choose Team.

  2. Scroll to Team Utilisation.

Each team member with appointments in the period is listed with a progress bar of booked hours against available hours, a percentage badge and the hours themselves (for example 32h / 40h). With no team or service filter on, rostered team members with no bookings are listed at 0%. The colours are green for 80% and above, amber from 50% to 80%, and red below 50% or over 100%. Utilisation is not capped, so over 100% means more was booked than the team member was rostered for. Members are sorted by utilisation, highest first.

Utilisation is worked out from each team member's working hours template, so it accounts for part-time workers and different schedules. A part-timer who works 3 days a week and is fully booked shows high utilisation, not low.

The staff utilisation insight card, when it appears, goes further by estimating how many extra appointments could be booked without adding hours, and its explainer shows exactly how utilisation is derived. See Team Tab for full details.

Appointments and customer behaviour

Can I track no-show rates by customer?

Yes, through the Appointments Deep Dive. It works out your business's no-show rate for the period as one of its 12 blindspot metrics, and lists the no-shows behind it.

  1. Open Reporting & Intelligence and choose Appointments.

  2. On the Appointments Deep Dive card, select Deep Dive.

  3. Select Run Appointments Analysis, check the dates, then select Crunch the Numbers.

  4. Find the insight card that counts your no-shows and select View No-Shows for the list.

The deep dive also finds repeat cancellers, the clients who cancelled 2 or more times, with View Repeat Cancellers, and compares the customers who cancelled and rebooked with those who cancelled and did not come back. The lists include pre-written email templates, such as the No-Show Follow-Up, that you can open in your email app. See Appointments Tab for full details on the deep dive.

Access

I can't see Reporting and Intelligence in my sidebar. Why?

Only the Owner Admin and Admin roles see Reporting & Intelligence in the sidebar and can open it. Service Performer and Service Supporter cannot. If you need it, ask your account's Owner Admin about your role. See Roles & Permissions.

If your plan does not include Reporting & Intelligence, the page opens with You're previewing Reporting & Intelligence. Select View Plans to see the plans that do.

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