Insight cards sit in a carousel headed Intelligence, between the metric cards and the charts. How each insight is derived sits behind the question mark badge on the card. Counting rules for headline tiles (appointments versus completion, campaign links, history that is not un-counted) are in How we count.

Do this when a card surprises you, or before you act on one.

The explainer's footer shows Data last updated: for a card built from the nightly figures, or Fetched: for a card worked out when you opened it, and Covers:, the dates the insight looked at. Its colours match the card's tone.

Insight cards appear on these tabs when there is enough data to say something:

If a tab does not have enough data for a meaningful insight, no cards appear. Insight cards state only figures the business produced. Where a card shows an estimate, such as a declined payment valued at your average appointment value, it says what it assumes. Revenue Calendar, Packages, Memberships and Marketing Ideas have none.

Each card has up to five parts.

The main observation, always present, in bold. Key values (amounts, percentages, numbers and day names) are highlighted for quick scanning. Examples:

Context on why this matters and what to do about it, in smaller text under the headline. Not every card has it. For example: "Below 60% average utilisation suggests room to grow revenue without hiring. Focus on filling existing team capacity first."

Some cards carry up to 2 buttons that take you somewhere relevant or start an action:

With Look Back or Look Ahead on in Compare & Forecast, the revenue insight on the Overview tab adds bars under its text:

Each bar shows its amount, and their lengths are in proportion, so you can see at a glance whether revenue is growing, falling or holding steady.

A card with a small question mark badge has a step-by-step breakdown behind it. Pointing at the badge shows a short summary of the method. Selecting it opens How is this calculated?:

The explainer takes the card's colours: green for a positive insight, red for a negative one, and so on.

Each insight card has a colour that shows its nature:

The colour shows in the card's icon, its highlighted values and the calculation dialog.

Some deep dive insights list the customers or pets behind them, and a mail icon beside a row opens a pre-written email to that customer.

The list shows each entry's name, a line of context (breed, owner name, last visit and so on) and a badge such as an age, a count or an amount. Select a row to open that customer, pet or appointment.

Petboost does not send these emails for you. Each opens as a draft in your own email app, such as Gmail or Outlook, for you to review, edit and send.

There are 11 email templates:

Each email is addressed to the customer and personalised with their first name and their pets' names, in a friendly, professional tone.

The Demand Imbalance insight appears on the Overview and Appointments tabs when some working days are regularly quieter than your busiest. Its Create Special Service action opens Fill Your Quiet Days, a 6-step plan built from your figures:

The plan ends with a note on the outcome: a limited, lower-priced option that fills your quiet days without cutting into peak revenue.

Insight cards draw from nine business domains, each looking at your data through a different lens:

Insights are built to avoid misleading suggestions:

On a phone and on a computer, insight cards sit in a horizontal carousel. Swipe or scroll to see more, or use the arrows beside Intelligence when there are two or more cards. A fade at the edge shows there are more cards beyond it.