Insight cards are the intelligence layer of Reporting and Intelligence. They appear as a horizontally scrollable carousel on every tab, between the metric cards and the charts. Rather than showing you raw data, insight cards tell you what's notable, why it matters, and what you can do about it.

Insight cards appear on every tab that has data to analyse:

If a tab doesn't have enough data to generate meaningful insights, no cards will appear.

Each card has up to five parts:

The main observation. This is always present and describes what the data shows in plain language. Key values (currencies, percentages, numbers, and day names) are automatically highlighted for quick scanning. Examples:

Additional context that explains why this matters and suggests what to do. Not all cards have detail text. When present, it appears below the headline in smaller text. Example:

Optional buttons (up to 2 per card) that take you somewhere relevant or trigger an action:

When comparison or forecast periods are active (via Compare and Forecast), some insight cards display horizontal bars at the bottom of the card:

The bars are proportional to each other, so you can see at a glance whether the metric is growing, declining, or holding steady across periods.

Some insight cards display a small help icon (question mark badge) in the top-right corner. This indicates that a step-by-step calculation breakdown is available.

Hovering over the badge shows a tooltip summarising the calculation method.

Tapping the badge opens a detailed calculation dialog that explains exactly how the insight was derived from your data:

The dialog is themed to match the insight's tone (green for positive insights, red for negative, and so on).

Each insight card has a colour that indicates its nature:

The colour is reflected in the card's icon, any highlighted values, and the calculation dialog theme.

When you tap an action like "View Senior Pets" or "View Top Clients", an entity list dialog opens. These show a scrollable list of relevant items (pets, clients, team members, or services) with:

Important: Petboost does not send these emails automatically. They open in your own email client (Gmail, Outlook, etc.) for you to review, edit, and send manually.

Some entity list dialogs include a mail icon next to individual items. Tapping this icon opens your email client with a pre-written, personalised draft that you can review, edit, and send.

There are 11 email templates:

All emails use a professional, friendly tone and are personalised with pet and owner names. They open in your default email client so you can review the content before sending.

The demand imbalance insight (which appears on the Overview and Appointments tabs when consistently underbooked working days are detected) includes a "Create Special Service" action. Tapping it opens a guided 6-step dialog personalised with your business data:

The dialog also shows a success note explaining the expected outcome: more bookings on your quiet days without cannibalising your peak-day revenue.

Insight cards draw from nine business domains, each looking at your data through a different lens:

Insights are designed to avoid misleading suggestions:

On both mobile and desktop, insight cards display in a horizontal carousel. Swipe or scroll horizontally to see more cards. Arrow buttons appear at the edges when multiple cards are available. Fade gradients at the edges indicate when more cards are available beyond the visible area.