Overview

The Services tab analyses how your individual services perform: which generate the most revenue, which are booked most often, how efficiently they use time, and where pricing opportunities exist.

Key Metrics

Metric	What It Shows
Total Revenue	Combined revenue from all services
Total Appointments	Total service bookings
Average Value	Average revenue per appointment
Most Popular	Your most-booked service, shown with its image and appointment count

Insight Cards

The Services tab generates the largest set of insight cards across any tab, with up to 11 types:

Service efficiency: Compares revenue per hour across services (revenue divided by time). Highlights the most and least profitable services per hour, with "View [Service]" actions linking to both. When the gap between most and least efficient exceeds 2x, the detail suggests prioritising the more profitable service in peak slots
Trending up service: Identifies services with revenue growth of 15% or more when comparing the second half of the period to the first half. Shows the service name, growth percentage, revenue, and booking count. Includes a "View [Service]" action
Trending down service: Flags services with revenue decline of 15% or more. Shows the service name, decline percentage, and context. Includes a "View [Service]" action and suggests checking pricing, availability, or demand changes
Pricing opportunity: Detects when revenue per hour varies widely across services (best-to-worst ratio of 1.8x or more). Calculates a target price for the underpriced service and estimates the monthly revenue lift from a price adjustment. Includes a "View [Service]" action linking to the underpriced service
Duration price mismatch: Flags services that take significantly longer than average (130%+) but are priced at or below average (110% or less). Suggests time-based or breed-based pricing adjustments
Low volume high value: Identifies premium services with high per-appointment value (140%+ of average) but few bookings (under 60% of average). Calculates the potential revenue uplift from promoting these services more actively
High volume low value: Identifies popular services with many bookings (130%+ of average) but low per-appointment value (under 70% of average). Calculates potential add-on revenue at a 30% attach rate and suggests introducing optional extras or upsells
Revenue concentration: Warns when your top 2 services account for 60% or more of total revenue, creating over-reliance. If the top service also has a higher revenue per hour than the second, it suggests prioritising the top service in peak slots. Includes a "View [Service]" action
Service category mix: Analyses how your revenue is distributed across service categories. Warns when a single category accounts for 80% or more of revenue and suggests developing secondary categories for diversification
Revenue per hour ranking: Shows your top 3 services ranked by revenue per hour (requires 3 or more services with at least 3 bookings each). A quick reference for which services are most time-efficient
Service retirement: Flags services with very low activity (1 or fewer bookings and revenue well below average) that may be candidates for archiving. Lists up to 3 low-activity services. Only appears when you have 4 or more total services

Charts

Service Performance (Scatter Chart)

A bubble chart plotting each service on two axes:

X-axis: Revenue generated
Y-axis: Appointment count
Bubble size: Overall impact (revenue multiplied by appointments)
Colour: Service category

Services in the top-right are your strongest performers (high revenue and high demand). Services in the bottom-left may need promotion or pricing review.

Hovering over a bubble shows the service name, revenue, appointment count, and average value. The legend at the bottom shows all service categories. This chart uses your configured service category colours.

Revenue Trend

An area chart showing daily revenue from services. Supports comparison (dashed grey overlay) and forecast (dashed violet projection) when enabled, with dotted vertical boundary lines and background tints separating each period.

Category Breakdown

A summary card showing how your service categories perform. Each category row displays:

Category name and service count badge
Total appointments and total revenue
Average value per appointment and revenue per hour
A progress bar showing the category's share of total revenue
Revenue percentage

Categories are sorted by revenue (highest first). This section only appears when you have 2 or more service categories.

Service Details Table

A comprehensive table listing every service with columns:

Column	What It Shows
Service	Service name with its image
Category	Service category with your configured category colours
Revenue	Total revenue, with a trend badge showing the percentage change (green for growth, red for decline) when the change exceeds 10%
Appts	Total appointment count
Avg Value	Average revenue per appointment
Duration	Average duration (shown as minutes, or hours and minutes for longer services)
Rev/Hr	Revenue per hour: a key efficiency metric calculated from revenue, appointment count, and average duration