Your business details and branding appear on your booking page, your invoices and the messages your customers receive, so set them up before you go live. Only owners and admins can open Account Setup and Settings. To find any other setting, see Business Settings, the index of every settings page.
Create your Petboost account
Create the account once, as the business owner. The form has three steps, and the 14-day free trial starts when you finish.
Open Register.
On Getting Started, enter the Business name.
Answer What services does your business offer? and What type of business are you?
Optional: enter the Business website, then select Next.
On About You, enter your First name, Last name, Email address and Phone number, then select Next. Password reset emails go to this Email address.
On Final Details, enter the ABN. To look it up, select Find my ABN.
Under How is your business set up?, choose Sole Trader, Partnership or Company, then enter Your business address.
Enter Your full name, then tick the box under Petboost Terms & Conditions to agree.
Enter a password under Create your password, then select Start my free trial.
If a fourth step, Start Trial, appears, add a card and select Start my free trial.
Petboost then opens the sign-in page with your Email Address filled in. After you sign in, it opens the setup for your booking calendar. See Sign in, switch user and log out.
Check: The ABN and the business structure lock once the account is created, so check both before you finish.
Work through the setup checklist
Account Setup lists what to set up before you take bookings, and ticks each item off as you do it.
Open Account Setup.
Under Essential Setup, select the button on a card to open that screen, such as Add your logo and brand colours.
On a card you have dealt with outside Petboost, select I've done this, or select Skip for now to set it aside.
To see everything else, open More setup options.
When you have set up what you need, select I've finished setting up under Essential Setup. On a trial, choose a plan or select Continue on free plan. On a paid plan, select I'm done for now, or Finish Setup Anyway if an essential card is still open.
Finishing marks every card that is still open as skipped, not done, and the dialog says how many before you confirm. A skipped card stays in Account Setup, so you can still open it and do it later.
On a trial, See what your customers see under Essential Setup holds Preview booking page, Try the booking flow and Simulate a new client. The first two open your booking page and the booking form as a customer sees them, so you can check both before you choose a plan. Simulate a new client opens them in a new tab as a client with no account, through sign-in to the confirmation, and saves and sends nothing. The same action is on every account: Customers & Pets, the settings menu beside New, Simulate a Booking, then New customer. See Simulate a new client. Your live booking page and online payments switch on with a paid plan.
Until everything is done, the Getting Started card in the sidebar opens Account Setup and names the next item.
Essential Setup holds six cards: Set up your booking calendar, Add your logo and brand colours, Add a service you offer, Book your first appointment, Complimentary 24-hour migration and Book your account review call. More setup options groups the rest under Business Setup, Team & Resources, Services & Products, Customers & Pets, Appointments & Operations and Going Live!, and a group that is all done folds away.
Most cards stay locked, marked Setup Required, until Set up your booking calendar is done. Complete your business profile ticks itself off once the business name, email and phone are saved, and Add your logo and brand colours once a logo is uploaded.
The Get help tab offers a welcome call, Grazi and a tile for each section of Petboost Academy, which opens that section's guides in a new tab. Going live holds your Showcase page and Direct Booking Link, and email templates that tell your customers they can book online.
Open Settings
Settings holds every section of your account, from booking rules to branding.
Open All Settings, under Settings & account in the sidebar.
Choose a section, such as Business Details or Branding. To find one, type in the search box.
Booking Settings and Notifications also have their own entries in the sidebar.
Edit your business details
Keep your name, contact details and address current, because customers see them.
Open Business Details in Settings.
On Details, under Basic Information, edit the Business Name. A new name shows on your booking page and in messages.
If your company has an ACN and the field is empty, enter it under ACN (Optional). It locks once saved.
Enter the Business Phone and the Business Email.
Under Billing Address, start typing and choose your address from the list. Mobile and home-visit businesses tick We don't have a fixed business address instead.
Under Start Appointment Calendar on, choose Monday or Sunday.
Select Publish Changes, tick the box in Before You Publish, then select Publish Changes.
Business Structure and ABN are set when you create the account, and are locked. To change either, select Message us under the field. Select the ABN to copy it. Your location address is taken from Billing Address; it is not a separate field.
What each field holds
Field | What it holds |
Business Name | Your registered business name. It appears on every document customers receive |
Business Structure | Sole Trader, Partnership or Company, chosen when you create the account. Locked |
ABN | Your Australian Business Number, required for Australian businesses and shown on invoices and receipts. Locked after setup |
ACN (Optional) | Your Australian Company Number, for registered companies only, as additional identification |
Business Phone | Your main contact number, with a country code selector. It shows on your booking page and in messages |
Business Email | Your main contact email, used for customer communications and notifications |
Billing Address | Your business address for billing and legal purposes |
Edit what customers read about you
The About tab holds what your booking page says about your business.
Open Business Details in Settings, then About.
Under About Your Business, edit the Business Description.
Optional: add Badges. To put a badge on your page, leave Show on listing selected. To put it on team cards only, select Show on team cards and tick the people.
Select the Amenities that apply.
Optional: enter an Announcement. To take it down on a date, set Expiry Date (Optional) and Expiry Time.
Select Publish Changes, tick the box in Before You Publish, then select Publish Changes.
To set your opening hours, open the Hours tab. Settings also lists it as Opening hours.
Set your logo, colours and font
Your logo and colours appear on your booking page, in your emails and on your printed materials.
Open Branding in Settings.
Under Logo Suite, select Smart upload and upload one image. Petboost removes the background and makes the square and horizontal logos, each as a PNG and an SVG.
To upload or replace one file yourself, select Upload each format, then upload it on Square Logo or Horizontal Logo.
Under Hero Background Image, select Upload Hero Background Image, or Replace Hero Background Image to change it.
Under Colour Scheme, set the Primary Colour, Primary Button Colour, Secondary Colour and Secondary Button Colour.
Optional: under Typography, choose a font.
Under Social Media & Marketing, enter your Website URL, Facebook URL, Instagram URL and Video on your booking page.
Optional: switch on Advanced options to add a Photo Gallery.
Select Publish Changes, tick the box in Before You Publish, then select Publish Changes.
A suite that already has a logo opens on Upload each format. An empty suite opens on Smart upload.
Logos and the hero background image
Image | Where it is used | What to upload |
Square Logo | Profile pictures, icons and map pins | A square PNG or SVG, at least 512 × 512 pixels |
Horizontal Logo | Headers, invoices and emails | A wide PNG or SVG, at least 1000 pixels wide |
Hero Background Image | The large photo across the top of your booking page and on marketing materials | An image in 4:3 |
Tip: Use high-resolution images, and check your logo on light and dark backgrounds. An SVG scales without losing quality, and a PNG works everywhere.
Colour contrast
Each colour shows Suitable when text on it is easy to read, at a contrast ratio of 4.5:1 or higher (the WCAG AA standard), or Unsuitable when it falls short. Why? shows the ratio for that colour. On an unsuitable colour, select Magic Match Closest to move to the nearest colour that passes. Button text uses white or dark ink, whichever reads better.
The Primary Colour is your main brand colour, used for headers, primary buttons and key elements. The Secondary Colour supports it, for secondary elements and accents. The two button colours set your main and secondary action buttons.
Fonts
The font picker searches Google Fonts. For a font outside the list, open Advanced (enter a font manually) and fill in both fields:
Font Family Name: the font's name exactly as its stylesheet spells it, such as Inter, Roboto or Open Sans
Font URL: the link to the stylesheet, such as
https://fonts.googleapis.com/css2?family=Inter
For an Adobe Fonts font, Using Adobe Fonts? explains where to find the stylesheet link.
Social links and video
Facebook URL and Instagram URL show as links on your booking page, with your contact details and in its About section. Video on your booking page takes a YouTube or Vimeo link, and the video plays muted, on a loop, at the top of your booking page. Use it to show your space, your team and the care you give. For the rest of the page, see the Your Booking Page guide.
Conversion tracking
If you run Google Ads, Meta ads or Google Analytics 4, paste your own IDs on Marketing & Tracking, under Advanced options, in Conversion Tracking. Petboost fires booking events on the booking form. Leave a field blank to turn that platform off.
Do not paste a Google Tag Manager container ID (GTM-...) or a full tag snippet. The full click path for each platform is in Conversion tracking.
Before you go live
Before you share your booking page, check that:
Every field on Details is filled in: name, ABN, phone, email and address
Your square and horizontal logos are uploaded
A hero image is uploaded
Your colours show Suitable
Your Facebook and Instagram links are in
A font is optional.
A few habits keep your page looking right:
Keep your contact details up to date, and use a business email address rather than a personal Gmail or Outlook one
Keep your colours consistent with your website and marketing materials
Use professional photos for the hero image, compressed so the page loads quickly, and change them with the seasons
Choose a web-safe font, which loads quickly
Preview your booking page before you finish
Common questions
Can I change my ABN after setting it up?
Not on the page. The ABN is locked after setup for legal and tax compliance. If your business has restructured, select Message us under the field on Business Details to ask us to change it.
What image formats are supported?
Smart upload takes a JPG, PNG, GIF, WebP, HEIC or SVG file and makes the PNG and SVG logo formats from it. Upload each format takes a PNG or an SVG for each file. The hero background image takes JPG, PNG, GIF, WebP or HEIC.
What happens if a colour is Unsuitable?
Text on it has a low contrast ratio and may be hard to read. Select Magic Match Closest to move to the nearest colour that passes, which stays close to your brand colour.
Do I need to set a font?
No. A font is optional, and without one your booking page keeps its default font.
How do I see how my branding looks?
Open your booking page as your customers see it. On a trial, open Account Setup and select Preview booking page under See what your customers see. On a paid plan, copy your link:
Open All Settings and open Quick Copy Links.
Select Booking Page Link to copy your short link, such as
https://pbbook.now/{your-business-name}.Paste the link into your browser.
Related FAQs
These settings questions come up most often:
Next steps
Once your business details and branding are set up:
Set how customers book on Booking Settings
Start, complete, invoice and charge bookings without touching them on Automatic Actions
Choose how you and your customers are told about bookings on Notifications
Add your terms, waivers and forms on Policies & Paperwork
Connect your payment method on Pricing & Payments so you can charge customers
Set up what you sell on Services