Overview
Automated notifications keep customers informed about their appointments through SMS and email. Configure when and how customers receive updates, reminders, and custom messages.
Three things can override these switches, and the page says so at the top:
A service keeps its own copy. You will see "N services use their own setting" under a switch
A customer can turn their own messages off on their profile, under Booking Settings
On a trial, reminders do not send until the trial ends
Included in Business Pro, Business Flex, and Business Max
Plan | SMS Included | |
Calendar Lite | None | ✅ Included |
Business Pro | 500/month | ✅ Included |
Business Flex | 700/month | ✅ Included |
Business Max | 1,000/month | ✅ Included |
Appointment Updates
Send automatic notifications when appointments are booked, changed, or cancelled. The Booking Created, Booking Updates and Booking Accepted / Declined stages list each message with a switch and a Preview button.
SMS Notifications
Text the customer: booking confirmation texts the pet owner when a booking is made. The same switch sends Text the customer: booking request received when a booking needs your approval.
Rescheduled SMS, Price Updated SMS, Accepted SMS and Declined SMS share one setting, shown as Text the customer: booking changes in Per-Service Settings. Cancellation texts follow it.
Email Notifications
The Appointment Rescheduled email row is the setting shown as Email the customer: booking updates in Per-Service Settings. Booking confirmation, accepted, declined, cancellation, receipt and refund emails follow it.
New accounts start with these switches off.
What Triggers Notifications?
Booked:
New appointment created. A recurring series is confirmed once, when it is booked
Changed:
Appointment date or time rescheduled
Price changed
Customer-facing Notes or attachments changed (email only)
A team member change on its own does not message the customer. It emails the assigned team member when Email assigned team members is on.
Cancelled:
Appointment cancelled by business
Appointment cancelled by customer
Recurring series cancelled
Recommendation
Enable both SMS and email for maximum customer communication:
SMS for immediate awareness
Email for detailed information and record-keeping
Customers appreciate being informed
Reminder Settings
Send automatic reminders before appointments to reduce no-shows.
If you are on the 14-day trial, Petboost does not send automatic appointment, Friday, vaccination or rebooking reminders. Booking confirmations follow their switches. You can still send a reminder from an appointment with Send Reminder Notification. Automatic reminders start when the subscription leaves the trial.
The reminder switches sit under First Reminder in the Pre-Appointment Reminders section.
Email the customer: reminders
Email the customer: reminders emails the pet owner before the appointment, at the Reminder Time. It is the default for every service. A service can change it on its Notifications tab.
Enabled - Send email reminders
Automated reminder emails sent before appointments
Includes appointment details and action buttons
Disabled - No email reminders
No email reminders sent
Only SMS reminders (if enabled)
Text the customer: reminders
Text the customer: reminders texts the pet owner before the appointment, at the Reminder Time. It needs a plan that includes SMS. A text due between 11pm and 4am, business time, is not sent. The email reminder still is.
Enabled - Send SMS reminders
Automated text message reminders sent before appointments
Disabled - No SMS reminders
No SMS reminders sent
Only email reminders (if enabled)
Reminder Time
How long before the appointment to send reminders
Time Configuration:
Choose Weeks, Days, Hours and Minutes. Minutes go in 5-minute steps. The line above the dropdowns shows the total, for example 1 day. A reminder time longer than 72 hours shows This reminder may not land in time to be effective.
Common Settings:
2 hours - Last-minute reminder for same-day appointments
24 hours - Standard reminder (most common)
48 hours - Two-day advance notice for grooming appointments
Example: If set to "2 hours", customers receive a reminder 2 hours before their appointment time.
When the reminder time has already passed:
If you book or reschedule an appointment that starts sooner than the Reminder Time, a Reminders panel appears under Notify customer? on the booking form. Each reminder that can no longer go out on time shows Won't send - reminder time already passed. Turn on Send now to send that reminder when you save. If you leave it off, Petboost does not send that reminder for this booking.
Best Practices:
24 hours works for most businesses
Earlier reminders (up to 72 hours) for appointments requiring preparation
Later reminders (2-4 hours) for same-day bookings
Consider customer preferences and appointment types
Second Appointment Reminder
Send an additional reminder at a different time before the appointment, giving you two touchpoints to reduce no-shows.
How to enable:
Navigate to Settings → Notifications
Scroll to the Pre-Appointment Reminders section
Under the Second Reminder heading, turn on Email the customer: reminders (2nd), Text the customer: reminders (2nd), or both
Set the Reminder Time (2nd) using the duration picker (weeks, days, hours, minutes)
Channel options:
Email the customer: reminders (2nd) - Send a second email reminder before the appointment
Text the customer: reminders (2nd) - Send a second SMS reminder before the appointment (requires Business Pro or higher)
Timing configuration:
The second reminder uses the same duration picker as the first reminder: Weeks, Days, Hours and Minutes, with minutes in 5-minute steps.
Per-service override:
The second reminder can be configured differently for individual services. Navigate to a service's Notifications tab to override the business-level second reminder settings. This is useful when some services need closer follow-up (e.g. a full groom) while others don't (e.g. a quick nail trim).
Best practices for spacing:
48 hours + 2 hours - A heads-up two days out, then a last-minute nudge on the day
24 hours + 2 hours - Standard pairing for most businesses
Avoid setting both reminders too close together (e.g. 3 hours and 2 hours apart), as customers may find this annoying rather than helpful.
Reminders for frequent Daily and Weekly Recurring appointments
This switch sits under Reminder Rules. It is off by default. When it is off, appointments in a series that repeats every day or every week get no reminder. Series that repeat less often, such as every two weeks, always get reminders.
Enabled - Remind about recurring bookings
Customers with daily or weekly recurring appointments receive reminders
Helpful for weekly training, daycare, or grooming
Disabled (default) - No reminders for daily or weekly series
No reminders for appointments in a series that repeats every day or every week
Assumes customers remember their regular schedule
When to enable:
Weekly training classes
Regular daycare schedules
Weekly grooming appointments
Customers with recurring bookings
When to disable:
Customers find reminders annoying for regular appointments
Very predictable schedules
High customer retention and memory
Custom Messages
Add a note that Petboost includes with confirmation and reminder emails, and on the pet owner's booking card.
Pre-Appointment Message
Exact label in the app: Pre-Appointment Message (under Custom Messages on Settings → Notifications). This is not on Settings → SMS.
Included in confirmation and reminder emails, and the pet owner's booking card.
If you also want that same note on texts:
Open Settings → Notifications
Open Advanced options if Custom Messages is not visible
Edit Pre-Appointment Message
If you want it on SMS as well, turn on Also add to confirmation and reminder texts
Publish your settings
When that switch is on, Petboost appends the message to the booking confirmation SMS and each reminder SMS (including a second reminder if that reminder is on). The page shows how many SMS segments the confirmation and reminder would use. One emoji or other Unicode character can switch the whole text to Unicode (70 characters per segment) and increase the segment count.
This is not the SMS Confirmation Reply (Y/N) / Confirmation Message setting (that appends a Y/N prompt to SMS reminders only - see below). Per-service default notes for appointments live under Services → [service] → Notes Templates. Only Internal Notes and the Customer-facing Notes in Business Notes are added to new bookings.
SMS Confirmation Reply (Y/N)
Under Pre-Appointment Reminders on the same Notifications page:
Under Reminder Rules, turn on Confirmation Reply (Y/N)
When enabled, edit Confirmation Message - the text appended to SMS reminders
What each reply does:
Y: the appointment stays Confirmed. Petboost texts back "Thanks! See you then." and the reply appears in Messages
N: Petboost cancels the appointment if the customer gives at least your Change & Cancellation Notice Period. With less notice and a cancellation fee, Petboost asks them to reply Y to cancel and pay the fee, or N to keep the appointment. If Allow changes and cancellations is off, Petboost tells them to contact you and texts your business number
Each text Petboost sends back uses an SMS credit.
Confirmation Reply needs an active dedicated number (Communications Booster). Without one, reminder texts go out without the Confirmation Message and replies do not reach Petboost. The setting applies to the whole business. This does not edit confirmation email copy. Use Pre-Appointment Message for that, and turn on Also add to confirmation and reminder texts if you also want that note on SMS.
Customer Note Alerts
Receive a notification when a customer adds or edits notes or attachments on their upcoming appointment through the Pet Owner App. This keeps your team informed of special requests, updated instructions, or photos sent ahead of the visit.
How It Works
When a customer adds a note or attachment to an upcoming appointment, Petboost can notify your business via email, SMS, or both. The notification includes the pet owner's name, pet name, service, appointment date, and a direct link to the appointment in your dashboard.
Email Alert
Customer Note Alert (Business)
Enabled - Receive email alerts. New accounts start with it off
Email sent to the business when a customer adds or updates notes or attachments
Includes a link to the appointment for quick review
Helpful for spotting last-minute requests or special instructions
Disabled - No email alerts for customer notes
SMS Alert
Customer Note Alert SMS (Business)
Disabled (default) - No SMS alerts for customer notes
Enabled - Receive SMS alerts
Text message sent to the business when a customer adds or updates notes
Useful if you need immediate awareness of customer messages
Uses your SMS allocation
How to Configure
Navigate to Settings → Notifications
Find Booking Updates
Toggle Customer Note Alert (Business) and Customer Note Alert SMS (Business) independently
These settings can also be overridden per service with the Email you: customer note alerts and Text you: customer note alerts rows in Per-Service Settings on the same page. For example, you might enable SMS alerts for boarding appointments (where last-minute instructions matter most) but keep only email alerts for grooming.
Notification Content (SMS)
Customer note added:{{PetOwnerFirstName}} - {{PetFirstName}}'s {{ServiceLabel}} {{DateRange}}{{BusinessAppointmentLink}}Email you: new booking copy
When a customer books, reschedules, updates or cancels online, Petboost emails your business address a confirmation addressed to your team. This is on by default. It only sends while Email the customer: booking updates is also on, so turning that switch off stops both.
Enabled (default) - You receive a confirmation addressed to your team, with the customer's booking details and a link to the appointment in Petboost
Disabled - No business copy. Pet owner confirmation emails are unchanged, and Text you: new booking alert is unchanged.
How to Configure
Navigate to Settings → Notifications
Find Booking Created
Toggle Email you: new booking copy
This setting is business-wide. It cannot be overridden per service.
Email the customer: Friday reminder
Petboost can email the pet owner on Friday with next week's bookings. The Friday email follows Email the customer: reminders until you change it.
Go to Settings → Notifications
Find Pre-Appointment Reminders
Toggle Email the customer: Friday reminder
You can also set this per service from the same row, or from Services → [service] → Notifications.
Email the customer: pre-auth heads-up
Petboost emails the pet owner 74 hours before the appointment, 2 hours before the pre-authorisation hold. This is on by default.
Go to Settings → Notifications
Find Pre-Appointment Reminders
Toggle Email the customer: pre-auth heads-up
Email you: payment declined
Petboost emails your business address when a pre-auth or payment is declined. This is on by default.
Customer copies of those emails follow Email the customer: booking updates. Payment-declined texts always send.
Go to Settings → Notifications
Find Payment Events
Toggle Email you: payment declined
Email you: daily run sheet
Petboost emails your business address at 6:30am, business time, with every appointment for the day: pet, owner contact details, service, time, team member, notes, attributes, custom fields and intake form responses, each with a View button. This is on by default. Nothing is sent on a day with no appointments.
Enabled (default) - You receive the morning run sheet at your business email
Disabled - No run sheet email. Text you: daily run sheet is unchanged.
How to configure
Go to Settings → Notifications
If Daily Run Sheet is not on screen, open Advanced options
If it is still not on screen, type daily run sheet in the search box
Toggle Email you: daily run sheet
This setting is business-wide. It cannot be overridden per service.
Text you: daily run sheet
Petboost texts your business number a one-line summary at 6:30am, business time, when there are appointments. This is off by default. It needs the SMS feature and uses your SMS allowance. Nothing is sent on a day with no appointments.
Enabled - You receive a one-line summary of today's pets, bookings and anything that needs attention
Disabled (default) - No run sheet text. Email you: daily run sheet is unchanged.
How to configure
Go to Settings → Notifications
If Daily Run Sheet is not on screen, open Advanced options
If it is still not on screen, type daily run sheet in the search box
Toggle Text you: daily run sheet
This setting is business-wide. It cannot be overridden per service.
Abandoned Bookings & Incomplete Profiles
Petboost emails you hourly when a customer starts a booking but does not complete it, or leaves their profile unfinished.
How to Configure
Navigate to Settings → Notifications
Find Abandoned Bookings & Incomplete Profiles
Toggle Email you: abandoned bookings & unfinished profiles
Optional: toggle Returning Customer Abandoned Bookings to also notify you when an existing customer starts a booking and does not finish
Optional: toggle Abandoned Booking SMS to text your business number when a booking is abandoned
Optional: toggle Auto Recovery SMS to text the customer who started the booking and did not finish, including an existing customer who drops off a rebooking. A customer who has replied STOP to your texts is not sent the recovery message. This needs Communications Booster
When Email you: abandoned bookings & unfinished profiles is on, you receive both the abandoned-booking digest and the unfinished-profile alert. When it is off, neither email is sent.
Abandoned Booking SMS texts your business number. Auto Recovery SMS texts the customer. Auto Recovery SMS shows a Communications Booster badge until that add-on is on.
Intake forms
Petboost emails your business address when a client fills in an intake form. Completing a form on a client's behalf does not send this email.
How to configure
Go to Settings → Notifications
If Intake Forms is not on screen, type intake form in the search box
Toggle Email you: intake form submitted
The toggle is on by default. When it is on, Petboost emails you each time a client fills in an intake form. When it is off, no intake-form email is sent.
Intake form request emails and texts
When an intake form is auto-sent with a booking, Petboost emails and texts the pet owner. Both are on by default.
Sending a form yourself from Forms still emails and texts them, even if these toggles are off.
Go to Settings → Notifications
Find Intake Forms
Toggle Email the customer: intake form request or Text the customer: intake form request
Completing a form on a client's behalf emails and texts them only when you tick Notify client. There is no setting to turn that off.
Membership notifications
If you sell memberships, Membership Notifications appears on Settings → Notifications.
Set Lifecycle emails
Go to Settings → Notifications
Find Membership Notifications
Under Lifecycle, toggle Welcome Email, Cancellation Confirmation, and Pause / Resume Notification
Set Business Intelligence emails
Go to Settings → Notifications
Find Membership Notifications
Under Business Intelligence, toggle Usage Threshold Alert and Weekly Membership Summary
The same section also has a Payments group: Recurring Payment Receipt, Payment Failed (Member), and Text you: payment failed.
Rebooking reminders
A rebooking reminder is a text to a customer when one of their pets is due for its next visit. It is off until you turn it on, it needs a dedicated number, and each text uses an SMS credit.
Turn on rebooking reminders
Go to Settings → Notifications
Find Rebooking Reminders
Under When to send, choose Based on previous appointment history or After a set number of weeks
If you chose a set number of weeks, enter Weeks before a pet counts as due (1 to 104)
Optionally edit Message. Keep offers and discounts out of it; those belong on a marketing send
Reminders go out at 10am, once a day. A pet is never texted twice inside 30 days, whatever the interval says, and a pet with an upcoming booking is skipped.
Who receives a reminder
Reminders are on for every customer unless they turn them off. A customer's marketing choice makes no difference either way: someone who declined marketing still gets their reminder, and someone who accepted marketing has not thereby asked for reminders. Two things stop a reminder:
The customer chose No thanks under Reminders to book again, either when booking or later in their profile
The customer replied STOP to any message, which stops every text from your business
A customer is asked about reminders once, the first time they book with you. Yes, remind me is preselected. An existing customer is not asked again; they can change the choice at any time under Communication Preferences in their profile, and you can see it on the customer's Consent Declaration card.
Override for one service or one pet
The business setting is the default. A service can set its own cadence under the service's Notifications tab, and a pet can be set individually from the pet's profile with Use the business setting, Based on previous appointment history, After a set number of weeks, or Off for this pet. The most specific setting wins: a pet set to Off for this pet is never reminded, whatever the business or service says.
Vaccination expiry reminders
Petboost can email and text the pet owner before a vaccination is due. Both reminder toggles stay off until you turn them on.
Go to Settings → Notifications
Find Vaccination Expiry Reminders
Turn on Email the customer: vaccination expiry and/or Text the customer: vaccination expiry
Petboost sends the reminder about 30 days before the expiry date. If the certificate has a Date Administered but no expiry, Petboost sends the reminder about 11 months after the Date Administered.
A certificate stored without a Date Administered or expiry (for example a photo imported from another system) gets no reminder unless you also turn on Ask for missing certificate dates. With that on, Petboost sends one message on the channels above asking the owner to upload a complete certificate.
The SMS and the email button open the vaccination upload in the pet owner app.
To download every pet's vaccination row, use Quick Export: Vaccinations on Customers & Pets. See How do I check vaccination expiry dates across all pets?.
Vaccination certificate rejected
When you reject a vaccination certificate, Petboost always emails and texts the pet owner so they can re-upload. There is no setting to turn these off. The SMS and the email button open the vaccination upload.
Notification Preview
Before enabling notifications for a service, you can preview what your customers will see. The notification preview shows the exact SMS or email content with sample data, helping you verify the message is correct before it goes live.
Email Preview with Branding
For email notifications, a full-screen preview dialog lets you see the exact email your customers will receive, rendered with your business logo, brand colour, and contact details. You can:
Switch between desktop and mobile views to check how the email looks on different devices.
Select sample data (a specific pet, service, and appointment time) to see realistic content in the preview.
Verify your branding - the preview pulls your current logo, primary colour, business address, ABN, and email from your business profile settings.
To open the email preview, click the preview button next to any email notification template in Settings > Notifications. The preview uses sample data and does not send any real emails.
SMS Credit Management
Your SMS allocation depends on your plan (500/month for Business Pro, 700/month for Business Flex, 1,000/month for Business Max). For detailed information on monitoring your SMS usage, purchasing SMS Power-Up Packs, and optimising your SMS spend, see the SMS Credits guide.
Notification Best Practices
SMS vs Email
Use SMS for:
Time-sensitive updates (reminders)
Immediate attention needed
High open rates required
Short, actionable messages
Use Email for:
Detailed appointment information
Receipts and invoices
Policies and documents
Record-keeping
Use Both for:
Maximum communication effectiveness
Redundancy (if one fails, other works)
Customer preference coverage
Reminder Timing
Consider:
Service type and preparation needed
Customer travel time to location
How far in advance customers typically plan
No-show patterns (earlier reminders = fewer no-shows)
Avoid:
Too early (customers forget again)
Too late (customers can't reschedule)
Sending reminders too close together (space your first and second reminders apart, e.g. 48 hours and 2 hours)
Custom Messages
Do:
Keep messages short and clear
Include helpful, actionable information
Update messages regularly
Test messages before publishing
Use friendly, professional tone
Don't:
Write long paragraphs
Include multiple calls-to-action
Use ALL CAPS or excessive punctuation!!!
Forget to proofread
Notification Content Examples
Appointment SMS use {{DateTimeRange}} for the when line. A same-day booking shows the start date and time. A Stay booking, or any booking that ends on a later day, shows both the start and the end date and time.
When Also add to confirmation and reminder texts is on, confirmation and reminder SMS include the Pre-Appointment Message on its own line. When the switch is off, that line is omitted.
The examples end in (no-reply). Petboost adds it only when your business has no active dedicated number.
Appointment Reminder (SMS)
{{PetFirstName}}'s {{ServiceLabel}}{{DateTimeRange}}{{WindowRangeDescription}}{{PreAppointmentInfo}}-{{BusinessName}} (no-reply)
Appointment Rescheduled (SMS)
Booking changed - {{PetFirstName}}:WAS: {{OldDateTimeRange}}NOW: {{DateTimeRange}}{{AppointmentLink}}-{{BusinessName}} (no-reply)
Appointment Cancelled (SMS)
Cancelled: {{PetFirstName}}'s {{ServiceLabel}} {{DateRange}}{{CancellationReason}}-{{BusinessName}} (no-reply)
Reminder (Email Subject)
Reminder: [Pet Name]'s appointment tomorrow at [Time]
Appointment Completed (Email)
[Pet Name]'s appointment is complete! View photos, invoice, and report card at [Link]. Thank you for visiting [Business Name]!
Tips for Reducing No-Shows
Enable both SMS and email reminders - Multi-channel approach
Set reminders to 24 hours - Sweet spot for most businesses
Use a Pre-Appointment Message - Reinforce commitment
Enable pre-hold funds (Settings > Pricing & Payments) - Financial commitment reduces no-shows
Turn on Reminders for frequent Daily and Weekly Recurring appointments - For regular customers
Include easy cancellation/reschedule options - Better to reschedule than no-show
Common Questions
Q: Do SMS notifications cost extra?
A: SMS notifications are included in your plan at no extra charge:
Business Pro: 500 SMS/month included
Business Flex: 700 SMS/month included
Business Max: 1,000 SMS/month included
Calendar Lite: Email only (no SMS)
If you exceed your monthly allocation, SMS Power-Up Packs are available for purchase.
Q: Can customers opt out of notifications?
A: Yes, customers can reply "STOP" to SMS messages to unsubscribe. Email notifications include unsubscribe links.
Q: What if a customer doesn't receive notifications?
A: Check that their phone number and email are correct in their profile. Verify they haven't opted out. Check spam folders for emails.
Q: Can I send a notification manually?
A: Yes, you can send custom messages from individual appointments or use the broadcast messaging feature.
Q: What time are reminders sent?
A: Petboost checks for due reminders every 15 minutes, so a reminder goes out within 15 minutes after its reminder time. For example, a 10 AM appointment with a 24-hour reminder sends between 10:00 and 10:15 AM the day before. A text reminder due between 11pm and 4am, business time, is not sent; the email still is.
Q: Can I customise notification content?
A: You can add a Pre-Appointment Message, edit the Confirmation Message, and edit the rebooking reminder Message. The rest of each template is fixed.
Q: Do I get notified about customer bookings?
A: Yes. Under Booking Created, Email you: new booking copy emails your business address a confirmation addressed to your team when a customer books, reschedules, updates or cancels online, and Text you: new booking alert texts your business number when an appointment is created.
Related FAQs
Have questions about notifications and communications? See these commonly asked questions:
Next Steps
Set up Automatic Actions for automated appointment workflows
Review Booking Configuration to enable online booking
Configure Policies & Paperwork for cancellation policies
Test notifications by creating a test appointment

